January 9, 2012


Seth’s Blog: Out on a limb

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Out on a limb

That’s where artists do their work.

Not in the safe places, but out there, in a place where they might fail, where it might end badly, where connections might be lost, sensibilities might be offended, jokes might not be gotten.

If you work with artists, don’t saw off the limb. Don’t waste a lot of time explaining how dangerous it is, either. No, your job is to quietly support the limb at the same time you egg your team on, pushing them ever further out there.

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Posted by Seth Godin on January 09, 2012 | Permalink

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